Sierra Trading Post: The Outdoor Catalog That Became a Website In December 1986, a husband-and-wife team mailed a 16-page hand-drawn catalog from a 500-square-foot office in Reno, Nevada to 100,000 strangers and waited to see who would call. The merchandise was discounted outdoor gear — brand overruns, closeouts, and …

What Happened to the Sears Catalog? (And How to Earn Today) For most of the twentieth century, the Sears catalog was the way a large portion of American households shopped. Not browsed — shopped. Farm families in Iowa thumbed through its pages for work boots and seed planters. Suburban households in the 1960s ordered …